Director of Growth Marketing

Job Title: Director of Growth Marketing
Location: Remote (Canada preferred)
Employment Type: Full-Time, Permanent
Existing Vacancy: This is a previous role we are re-opening
Compensation: CAD 140,000 - 180,000 annually, depending on experience + benefits*

Cognota is building the future of workforce enablement through efficient learning operations (LearnOps), and we’re looking for a hands-on, data-driven Director of Growth Marketing to accelerate our next stage of growth. If you thrive in fast-paced SaaS environments, are obsessed with creative uses of AI for efficiency and driving demand, love blending strategy with execution, and know how to turn limited budgets into outsized pipeline impact, this role is for you.

Reporting into the CRO, this is a player/coach role: you’ll build the strategy, run point on execution, experiment relentlessly, and guide a small team as we scale.

What You’ll Own

• Development and execution of an integrated demand strategy across paid media, SEO, digital content, lifecycle, events, partnerships, and ABM.
• Orchestration of predictable pipeline creation across go-to-market channels.
• Prioritization of programs for ROI/ROAS, optimizing and shifting spend dynamically, while using data to double down on what works.

• Optimization of the use of AI-powered tools and modern marketing tech to increase speed, personalization, and efficiency across the funnel.
• Segmentation of audiences to drive message-market fit across corporate L&D, Talent and HR buyers.
• Continually refinement of the buyer journey based on behavioral data, experimentation, and real-time signals.
• Manage lead acquisition, nurturing, and handoff to sales, including close collaboration with SDRs and AEs.
• Work cross functionally with sales and customer success to nurture and drive campaigns that accelerate existing opportunities, and drive expansion within the customer base.
• Build dashboards that bring clarity to pipeline performance, CAC efficiency, funnel conversion, and channel ROI (Salesforce, HubSpot, attribution tools).
• Drive ongoing experiments across website, landing pages, and other touchpoints.
• Guide a small, high-performing marketing team while remaining hands-on.
• Partner cross-functionally with sales, product and other teams to ensure alignment on targets, messaging, and programs.
• Infuse a culture of experimentation, speed, and iteration, always pushing for “better than yesterday.”

What You Bring

• 8+ years in B2B SaaS marketing with deep experience in demand generation, growth marketing, or acquisition, in startup or scale-up environments.
• Demonstrated success owning pipeline targets and building demand engines from early stage through growth.
• Hands-on proficiency with digital channels, paid search/social, SEO, email, lifecycle, events, and website optimization.
• Extensive experience and curiosity working with AI solutions to work more efficiently and find new, differentiated ways to build pipeline.
• Strong quantitative skills with comfort in Salesforce, HubSpot, and analytics/attribution tools.
• Experience leading small teams while remaining a practitioner.
• Ability to move quickly, iterate often, and make smart decisions with incomplete information.
• Experience in HRTech, L&D, or adjacent industries is a bonus.

Why Join Cognota?

• Competitive compensation including stock options
• Remote-first environment with flexibility
• Medical, dental, and extended health coverage from day one
• Unlimited vacation + monthly “You Days”
• Birthday PTO
• A collaborative, values-driven culture that believes in transparency, continuous improvement, and enjoying the journey
• At Cognota, we celebrate diversity and are committed to providing accommodations throughout the hiring process.

AI Disclosure (Ontario ESA Requirement)

Cognota does not use artificial intelligence to screen, assess, or select applicants for this role.
All hiring decisions involve human review.

Hiring Decision Notification Requirement

In accordance with Ontario ESA Regulation 244/76, all candidates who complete at least one interview will be informed whether a hiring decision has been made within 45 days of their final interview.

How to Apply

If you see an opportunity for yourself with us, apply now to continue the conversation and learn more.

Cognota believes in equality and celebrates diversity. We ensure that every candidate is treated fairly, without discrimination based on age, ancestry, color, race, citizenship, ethnic origin, birthplace, belief, disability, family or marital status, gender identity, gender expression, public assistance status, criminal record, sex, or sexual orientation.

To foster inclusivity, we're committed to making our recruitment process accessible to all. If accommodations are needed during the hiring process, please inform us. Cognota is here to provide or arrange the necessary support for our applicants

Record Retention Notice

Cognota will retain a copy of this job posting and associated application materials for three years after the posting is no longer publicly available, as required by Ontario ESA Regulation 244/76.

Compensation 

Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on a mix of geographical region, applicable experience, and skillset of the candidate.