Director, Demand Generation

About Us

Cognota is on a mission to power LearnOps for all enterprises. Our values shape a collaborative, honest, and engaging work culture. We strive for continuous improvement, driving excellence and enjoying the journey along the way.

The Role

Cognota is looking for a Director of Demand Generation to work closely with cross-functional GTM stakeholders to build a repeatable and scalable demand gen engine that drives pipeline, bookings, and overall business growth. This is a player/coach role where you'll be hands-on but also manage and support a talented marketing team of five people, creating strategy, planning execution, and real-time performance management to ensure top-line objectives are met. 

The ideal candidate has a proven track record of building and scaling B2B SaaS companies from early stages in revenue into growth stages (generally defined as $10M). If you are an entrepreneurial, revenue-driven, hands-on, analytical, and strategic marketing leader with a proven track record, this is the role for you.

Responsibilities:

• Streamline and spearhead the enhancement of current campaigns and the creation of innovative, cost-effective strategies that surpass revenue targets by effectively coordinating with multidisciplinary teams.
• Direct a proficient B2B marketing unit to energize various channels—content, social media, SEO, partnerships, paid ads, community outreach, events, and email marketing—that energize our Account-Based Marketing (ABM) strategy.
• Oversee our Conversion Rate Optimization (CRO) initiatives, providing insightful analysis on marketing channel performance whilst offering tactical advice on investment adjustments to optimize spend.
• Cultivate extensive expertise in the corporate Learning & Development sector to craft nuanced audience segmentation and precisely targeted audience profiles.
• Expand our database and bolster relationships with existing prospects through diverse and engaging lead-nurturing campaigns and experiences.
• Efficiently monitor and report on marketing performance; implement comprehensive dashboards with advanced tools like Salesforce, HubSpot, and Demandbase to maintain transparency with key stakeholders.
• Embrace a collaborative attitude to problem-solving and a great ability to design, develop, and take marketing campaigns and GTM processes to new heights.
• Maintain a goal-driven mindset, fostering innovation and creativity while bolstering team morale through tenacity, leadership, and grit.

Qualifications:

5+ years’ experience in B2B Marketing with a focus on Demand Generation and Account-Based Marketing (ABM), and strong references to support that you are a hands-on player/coach working in a startup or scale-up environment. 

• 2+ years of experience in a managerial role 
• BA / BS in Marketing or equivalent working experience
• Excellent leadership, communication, and coaching skills
• Proven ability to build collaborative relations with cross-functional teams, particularly with Sales
• Ability to report on results with proficiency in Salesforce reports and Hubspot capabilities or equivalent
• Excellent project management skills, with a demonstrated ability to multi-task, prioritize, and manage deliverables from stakeholders to deliver quality outcomes on time - quickly and effectively

Some of our great benefits:

• A flexible, remote-first way of working, but an appreciation of getting together when it matters
• Competitive pay complemented by stock options
• Medical, dental, vision, and extended health coverage from day one
• Unlimited vacation days
• Monthly “You Days” when the whole company gets the day off to recharge and focus on themselves
• Paid time off on your birthday to celebrate and enjoy a day just for you

Cognota believes in equality and celebrates diversity. We ensure that every candidate is treated fairly, without discrimination based on age, ancestry, color, race, citizenship, ethnic origin, birthplace, belief, disability, family or marital status, gender identity, gender expression, public assistance status, criminal record, sex, or sexual orientation.

To foster inclusivity, we're committed to making our recruitment process accessible to all. If accommodations are needed during the hiring process, please inform us. Cognota is here to provide or arrange the necessary support for our applicants.